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Social CRM – It’s Not Just Hype
What is Social CRM and all the hype around it? According to Wikipedia there are many varying definitions of the term but Paul Greenberg’s is the most frequently quoted. “Social CRM is a philosophy and...
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Socialize Your CRM
A recent eMarketer research study indicates that companies who answer questions on social channels are more attractive to consumers. About 6 out 10 Twitter users would like to have businesses respond...
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Nordstrom’s Mint Save
[disclaimer: the post below contains rampant personal advocacy for Nordstrom and Mint.com, which may not be – but hopefully is – shared by my employer] As social media analysts, we sometimes struggle...
View ArticleLong Live the Twitter Callback!
Has it happened to you too? There I was, tweeting about a minor customer experience issue to one of the retail brands that I frequent. Less than 20 minutes later, my phone rang – “Mr. Duek? This is...
View ArticleHow to Take My Money
Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”. I want to find things easier, get them faster and I want the entire process to be painless if not effortless...
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Webcast Synopsis: Analyzing Negative Brand Perceptions
In our August 28th webinar presentation, we examined what type of scenarios are typical when negative perceptions about a brand are observed. The first scenario we identified as a Brand Crisis,...
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Sentiment analysis and customer satisfaction: Advocacy counts!
On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan Kamal. A few months back, Ogilvy embarked on a study to try to find out what drives true brand...
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Building engagement with social media data
On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and engagement. We discussed: The importance of customer experience: Forrester’s...
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Best practices to alleviate FOMO in social media listening for pharma
Pharmaceutical companies have come a long way when it comes to social media, and most companies have acknowledged that there are rich consumer insights that can be gleaned. But a lot still suffer from...
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Visible helps clients get to results faster with January 2014 release
I will admit it. We are an excitable group here at Visible when it comes to social media and technology. We decided to kick off 2014 with an action-packed collection of new capabilities for our...
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Marketing Leaders to Add Customer Service to Their Resumes in 2014
Marketing has been making a quiet evolution over the past few years. Not long ago, CMOs and marketers focused on advertising, brand and communications, and technology was experimented within spare...
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Social Media Savviness Quiz – Answer 10 Questions and Get Tips for Improving...
How do your social media efforts compare to other companies? Do you have a plan to up-level your strategies in 2014? Today Visible launched a new 10 question quiz that uses established best practices...
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New Capabilities Help Clients Conduct Analysis at Lightning Speed
The spring season is traditionally a time of transformation and renewal. It’s a great time to reassess and identify opportunities for improvement. We at Visible embraced this idea and rolled up our...
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